Core Concepts

A few ideas that help you understand how TTConnect works.

Brand and store

• Brand — Your organization or account. This is where your team and settings live.
• Store — Your public shop. Each brand can have one or more stores. The store is what customers see when they visit your storefront.

Memberships

You can offer membership tiers (e.g. free, standard, premium). Members get access based on the tier they’ve joined. Membership can be time-based and may be linked to digital benefits.

Payments

Customers can pay in two ways:

• Card — Standard card payments through the checkout.
• Crypto — Wallet-based payments where supported.

Both flows are handled inside the product; you don’t need to configure payment gateways yourself unless your team has set something up.

Coupons and quests

• Coupons — Discount or benefit codes you create and share. Customers enter them at checkout or in their account.
• Quests — Short tasks or activities you define. Completing them can unlock rewards or progress, depending on how your brand has set them up.

Referrals

If your brand has referrals enabled, members can share referral links. When someone signs up or buys through that link, the referrer may earn rewards—as configured by your brand.

For the actual screens and pages, see Platform app (admin) and Storefront app (customers).